Privacy Policy

PureSwing Lab (“we,” “us,” or “our”) operates the Golf swing analysis application. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

Information We Collect

We collect the following information when you use our service:

• Email address — provided during account creation for login, communication, and report delivery.
• Quiz responses — answers to questions about your golf game, skill level, goals, and preferences used to personalize your analysis.
• Video uploads — golf swing videos (up to 30 seconds, MP4 or MOV format) submitted for AI analysis.
• Payment information — processed securely by Stripe. We never store your card number directly.

How We Use Your Information

• Analyze your golf swing videos using AI to generate detailed reports and recommendations.
• Personalize analysis and drill suggestions based on your quiz responses.
• Send your swing report and account-related communications to your email.
• Process subscription payments and manage your account.
• Improve our service using aggregated, anonymized usage data.

Data Storage & Security

Your data is stored securely using Supabase (PostgreSQL database and object storage). All data is encrypted in transit using TLS and at rest. We implement industry-standard security measures to protect your personal information, but no method of transmission over the internet is 100% secure.

Third-Party Services

We use the following third-party services to operate our app:

• Google Gemini 2.5 Pro — processes your swing videos to generate AI analysis.
• Supabase — stores your account data, quiz responses, and swing reports.
• Stripe — processes subscription payments securely. Your card details are handled entirely by Stripe.
• Datalyr — collects anonymized usage analytics to help us improve the app.

Each service operates under its own privacy policy. We do not sell your personal data to any third party.

Cookies & Tracking

We use essential cookies for authentication and session management. Datalyr is used for anonymized product analytics. We do not use third-party advertising trackers, retargeting pixels, or sell data to advertisers.

Data Retention

We retain your account data and swing reports for as long as your account is active. Uploaded videos are processed for analysis and stored for your report history. You may request deletion of your data at any time by contacting us.

Your Rights

You have the right to:

• Request a copy of your personal data.
• Request deletion of your account and all associated data.
• Update your email address or account information.
• Cancel your subscription at any time.
• Opt out of non-essential communications.

To exercise any of these rights, contact us at the details below.

Children's Privacy

Our service is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through the app. Your continued use of the service after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or your data, please visit our Contact page or email us at support@golfapp.com.